Implement 3 fixes. See movement. Or get refunded.

Last updated: June 5, 2026. Applies to eligible Store Autopsy purchases.

This Store Autopsy Results-Driven Guarantee (“Guarantee”) applies only to eligible purchases of Store Autopsy from Thankik Digital. It supplements the checkout terms, our Privacy Policy, and our Thankik Service Agreement Terms & Conditions.

If you correctly implement at least three priority recommendations from your Store Autopsy, keep them live for the required measurement period, send enough qualified traffic to the reviewed pages, and still do not see measurable improvement in any eligible ecommerce metric, you may request a refund of your Store Autopsy purchase price. This Guarantee is subject to the conditions below.

1. Required Implementation

To qualify, you must implement at least three recommendations identified inside your Store Autopsy as priority recommendations, high-impact fixes, or first fixes. The recommendations must be implemented materially as provided. The Guarantee does not apply if the recommendations are only partially implemented, materially changed, placed in the wrong part of the buying journey, implemented in a way that breaks mobile usability, or published in a technically broken state.

2. Minimum Measurement Period

The implemented recommendations must stay live for at least 14 consecutive calendar days. The 14-day period starts only after all three priority recommendations are fully implemented and visible on the reviewed pages. If the recommendations are removed, paused, hidden, replaced, or materially changed during the measurement period, the Guarantee no longer applies.

3. Minimum Qualified Traffic Requirement

During the measurement period, the reviewed pages must receive at least 10,000 qualified sessions. “Qualified sessions” means real human traffic from relevant sources that reasonably match the store’s normal customer audience. Traffic may be excluded if it is bot traffic, spam traffic, incentive traffic, irrelevant traffic, internal team traffic, unusually low-intent traffic, giveaway traffic, traffic from unrelated geographies, or traffic materially different from the store’s normal pre-implementation traffic.

If the reviewed pages do not receive at least 10,000 qualified sessions during the measurement period, the Guarantee period may be extended until the minimum traffic threshold is reached, or the claim may be denied due to insufficient data.

4. Clean Measurement Requirement

During the measurement period, you must not materially change any factor that can affect ecommerce performance unless agreed in writing before the change. This includes changes to product pricing, discount strategy, product offer, shipping terms, return policy, product availability, traffic source mix, ad budget, ad creatives, targeting, email or SMS campaigns, influencer campaigns, website theme, checkout setup, major apps or plugins, tracking configuration, page speed, product images, product names, inventory, or payment methods.

If these changes happen during the measurement period, the results may no longer be attributable to the implemented recommendations, and the Guarantee may not apply.

5. Required Baseline Data

Before implementing the recommendations, you must provide or preserve baseline data for the reviewed pages. The baseline data should cover at least 14 consecutive days before implementation, or the most recent comparable period available. The baseline period should include the same or similar traffic sources, offer, pricing, product availability, seasonality, and tracking setup as the post-implementation measurement period. If baseline data is missing, incomplete, inaccurate, or not comparable, the Guarantee may not apply.

6. Eligible Metrics

A refund is only available if there is no measurable improvement in any eligible ecommerce metric. Eligible metrics include store conversion rate, reviewed page conversion rate, add-to-cart rate, checkout reached rate, cart completion rate, revenue per visitor, average order value, product page engagement, product page scroll depth, product page CTA click rate, collection-to-product click-through rate, cart drawer progression, checkout progression, bounce rate or exit rate on the reviewed page, or another ecommerce metric agreed in writing before the measurement period begins.

A measurable improvement means any positive movement in at least one eligible metric when comparing the approved baseline period to the approved measurement period. The Guarantee does not require a specific conversion-rate lift, revenue lift, or sales volume.

7. Analytics and Evidence Requirement

To request a refund, you must provide complete before-and-after evidence. This may include Shopify Analytics, GA4, ecommerce platform analytics, heatmap data, session recording data, analytics screenshots, page screenshots before implementation, page screenshots after implementation, dates when the recommendations went live, traffic source data, and conversion funnel data.

You must provide enough evidence to verify which three recommendations were implemented, when they were implemented, that they stayed live for the full measurement period, that the reviewed pages received at least 10,000 qualified sessions, that tracking was working correctly, and that no eligible metric improved. If analytics are unavailable, incomplete, incorrectly configured, materially changed, or not provided, the Guarantee may not apply.

8. Exclusions

The Guarantee does not apply if fewer than three priority recommendations were implemented; recommendations were implemented incorrectly or only partially; changes were not live for at least 14 consecutive days; the reviewed pages received fewer than 10,000 qualified sessions; the traffic was not qualified or materially comparable; tracking was missing, broken, changed, or unreliable; baseline data is missing or not comparable; at least one eligible metric improved; major store, offer, pricing, traffic, checkout, app, or tracking changes happened during the measurement period; the customer did not provide requested evidence; the customer submitted false, incomplete, manipulated, or misleading data; the customer filed a chargeback instead of following the refund process; the customer used Store Autopsy recommendations for a different store than the reviewed store; or the customer copied, resold, publicly shared, or misused Store Autopsy materials.

9. Refund Request Window

Refund requests must be submitted within 7 calendar days after the measurement period ends. Requests must be sent to support@thankik.com with the subject line Store Autopsy Guarantee Request.

The request must include customer name, purchase email, store URL, Store Autopsy delivery date, three implemented recommendations, implementation dates, screenshots of the implemented changes, baseline analytics, measurement-period analytics, traffic source data, an explanation of why the customer believes no eligible metric improved, and disclosure of any changes made during the measurement period. Incomplete requests may be denied or returned for additional information.

10. Review and Decision

After receiving a complete refund request, we will review the evidence in good faith. We may approve the refund, deny the refund, or request additional information. If approved, the refund is limited to the amount paid for the Store Autopsy product only. The refund does not include payment processor fees, bank fees, currency conversion fees, VAT, sales tax, duties unless required by law, third-party app costs, developer costs, designer costs, ad spend, implementation costs, lost revenue, lost profits, or opportunity costs. Refunds are processed to the original payment method where possible.

11. Exclusive Remedy

The refund described in this Guarantee is the customer’s sole and exclusive remedy for dissatisfaction with Store Autopsy under the Results-Driven Guarantee. Store Autopsy does not guarantee any specific conversion rate, revenue, sales, profit, ROAS, CAC, or business outcome. Results depend on product, offer, pricing, traffic quality, market, implementation quality, analytics setup, platform, technical execution, and other factors outside our control.

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